Idea

Title:

Susan's Bakery

One Liner:

Online cake shop with web-based customization tool and overnight delivery.

Description:

We want to offer an online cake shop where we will allow customisation through our built-in editor. You will be able to see the virtualization of the cake while you change the option. Our service is aiming at being user-friendly, intuitive and mobile optimized. We will offer overnight delivery to cater to those 'last minute' orders. Our delivery service will also allow selecting the time of delivery, so planning a surprise party will be more comfortable.

Total Score

60%

Your idea has the support of your future audience. They will likely use it.

First Impression

66%

The concept is extremely relevant to the needs of your audience. They understand it and see great value in it.

Final Impression

58%

After thoroughly reviewing the idea, your audience thinks it is great despite the need for polishing some parts.

Responses

68

You have got 13% more responses than the guaranteed minimum.

Influencers

5

You have got 67% more responses than the guaranteed minimum.

Leaders

1

You have got a response from leader - the top influencer in your market.

Response Score

64

The response rate from the target audience is high.

Clarity

61%

Your idea is clear, easy to understand but some of your audience might require some further explanation.

Market

53%

Responders think there is a big targeted market for your idea.

Uniqueness

56%

Concept is quite unique, audience might have seen some similar ideas.

Virality

65%

The audience would share your finished idea with their closest network.

Value

57%

The concept is valuable to the users - they are likely to use it.

Accuracy

57%

The idea at its current state accurately fulfills the needs of the audience.

Feelings

60%

The audience associates positive feelings with the concept.

Future

55%

The concept has a safe future. The audience sees no downward trend in the market.

Regular Audience vs Influencers vs Leaders

Global Benchmark